TikTok is introducing a fresh option that permits them to lessen the volume of AI-made videos appearing in their feeds. This step comes as the company disclosed that it presently contains more than 1 bn content made with AI.
Pilot Phase and Launch
This change is being tested over the coming weeks before a global launch. This shift comes amid a surge in AI content, fueled by emerging video-generation tools.
The Broader AI Trend
It has been noted that almost 10% of the most rapidly expanding channels on a popular video site primarily display content made by AI. A considerable share of this content is considered “AI slop”, a label for substandard, mass-produced content that is frequently illogical or surreal.
“We know from our community that numerous viewers enjoy content produced via AI tools, from AI artwork to informative clips, and we aim to provide users the power to increase or decrease of that, according to their own likes,” commented a company executive.
Scale of AI Content
The platform announced that there are currently 1.3bn videos on its app tagged as AI-generated. Overall, over 100 million videos are added to the service each day, making clips made by AI a minor portion of its complete catalog.
How to Adjust Settings
Users will be capable of limit or boost the amount of AI-generated videos they watch by opening the topic control feature in the app and choosing “AI-generated content”. Further subjects that can already be adjusted under the filter cover news, clothing, aesthetics, and dance.
AI Disclosure Rules
The platform’s policies require creators to label “realistic” artificially created content, and it prohibits malicious AI impersonations of celebrities or critical incidents. Any authentic-looking artificial content that is unmarked can be removed under its terms of service.
Additionally, the platform will from now on add an AI-generated label to content produced via its built-in AI features, or flagged by an collaborative effort for spotting content made by AI. This action is intended to stop users from attempting to circumvent the tagging system.
Responsible AI Funding
TikTok is additionally establishing a two million dollar awareness program for professionals and institutions to develop educational content about responsible artificial intelligence. This project will benefit non-profit groups dedicated to educating programming and robotics.
Platform Protection
TikTok has supported its content review process, following debate over intentions to make redundant hundreds of safety staff in the UK. The company is set to reduce 439 jobs in its trust and safety division in the UK capital, with trade unions and online safety experts expressing worry that staff are being displaced by automated systems.
A company official explained that people-led review would continue to be important, but AI can shield workers by removing the most distressing content prior to it has to be seen by humans. The company stated a 76% decrease in explicit and harmful content handled by human moderators over the past year due to reliance on its automated systems.
It is vital to balance people and machines to keep the platform safe,” the official commented. “We’ll have humans as part of that process, but we also think it’s highly necessary to minimize viewing of harmful content as rapidly, which is where a lot of the machine support is really helping us operate efficiently.”
